The next step in looking at advocacy online: Facebook creepingPosted: October 27, 2011
So I thought it would a fun and informative to explore a little deeper the type of member that Amnesty International and Rock the Vote attract online. My methods are by no means scientific or truly representative, thought that would be ideal. Sadly, I just don’t have the means to look at all 32,633 members of the Amnesty International Facebook group or all 301,671 followers on Twitter. I did, however, look at around 30 profiles and a few twitter followers, though Twitter profiles aren’t nearly as informative to the demographics and interests of people. The rise of popularity in privacy controls on Facebook limited a lot of what I could see unfortunately. So who are AI members? Here’s what I found:
Age: There is a wide age range. The oldest person I came across was 68…not too old…but old for Facebook 🙂
Religious views: Everything from Christian to Agnostic to “mind your business”.
Political views: Again quite a variety here. A lot of people didn’t share this information with non-friends. But some interesting ones I found were “all are equal” and “socialist capitalist cynic”.
Interests: All over the place, but often included similar organizations or “activist-minded” activities like the outdoors, Green Peace, staying healthy, and “dancing to the beat of my own drum”.
From: Everywhere! Made me want to do some traveling. Here were some good ones: India, Spain, Greece, Belgium, Germany, France, Japan, Ireland. Amnesty clearly has an international reach.
Rock the Vote also has a diverse group of members, but is more concentrated on what might come to mind when you visualize activists. That is, there seems to be a greater concentration of young, university students. The organization is aimed at motivating our generation to participate in politics so this makes sense. Also, given it is a national organization, the vast majority of members on the Facebook page are from the United States.
Domestic Abuse Intervention Services Facebook members were largely from Madison, WI and surrounding areas. There were a few people from neighboring states, like MN and IL, often having some association with Madison, like being a UW alumni. This makes since, as it is a local organization. Another non-surprising trend given the topic of interest is the larger concentration of female members. Males still have a strong presence though.
While lacking in scientific quality, my profiling of these groups members gave me a better idea of the diversity of people involved in the organzations, but also how their membership make-ups differ from each other based on their reach and message.
HAPPY HALLOWEEN WEEKEND EVERYONE!